9)+Advertising

Movie Questions are hosted here:

http://www.brandchannel.com/home/post/POM-Wonderful-Morgan-Spurlock-Ethical-Dilemma.aspx

The Simpsons Lego Episode: Co-branding at its finest.

= Your Task: =

1) Find Four videos on YouTube that each use a different tactic to sell their product and embed each video in your wiki.
==2) Discuss why you think two of these persuasive techniques are particularly memorable or effective in two paragraphs (one for each technique). Be sure to reference your example videos above for each persuasive technique you mention. Most ads combine two or more of the persuasive techniques.==

My examples: Humor: media type="custom" key="26013276" Desire: media type="custom" key="26013320" Claim: media type="custom" key="26013362" Repetition: media type="custom" key="26013380"

3) Look at this article: [[file:4 Advertising Types_By The James Group.pdf]]
==Embed four more YouTube Videos that employ each of these advertising techniques and label each one appropriately. If you cannot find the video on YouTube or would rather discuss a commercial you remember for each category you may do so (but each discussion should be a summary of the commercial and why it worked in three or more sentences).==

==4) Create an Ad for any real life product you would like (be tasteful, we are in school). You may film your own video or use a web 2.0 tool (like Prezi or ToonDoo) to create your ad. Embed the ad in your wiki and write a paragraph explaining what you did and why. Then finish off with a paragraph on why the ad will appeal to all ages and genders or why it only appeals to a smaller demographic. If it only appeals to a small demographic, state why you chose to go that route instead of advertising to a broad audience.==

==5) Last but not least, Morgan goes to São Paulo, Brazil where all outdoor advertising has been banned. It is the 7th largest city in the world, and no one seems to be complaining about the ban on advertising. Do you agree? Do you think advertising is necessary? What ads (if any) do you think should be banned in America? If you choose to show examples of advertising that should be banned in America, upload 3 images that show ads you would like banned (and state why in a sentence). If you don't believe that any advertisements should be banned, you must explain why in a well written paragraph of five sentences.==